Personalization using variable data

Strategic Planning
Calof Production Services is a marketing solution provider. Our planning process helps you create programs that stay on target and drive your audience to action.

1. Identify
2. We pinpoint your best prospects and learn what will motivate them. We probe even more deeply to see where your communications can effectively grow new market share. Our tightly targeted lists and concept testing ensure your message is on the mark.
   
   
3. Design
4. Unlike other direct mail production companies, we understand the importance of aligning any marketing program with concrete design. We focus on a single message and take it across all media channels, resulting in emotive, impactful programs that meet client objectives.
   
   
5. Launch
6. Our fulfillment services accurately deliver highly-targeted and engaging direct mail pieces to just the right audiences, right on time.
   
   
7. Measure
8. We track the effectiveness of your ongoing marketing program to understand what's driving response and react with continuous improvement. Post-marketing research tells us how to take your program to the next level of success.